CAMPAIGN
INTEGRATED CAMPAIGN: NSPCA Hunting Dog
HUNTING DOGS ARE PETS TOO
Background and context:
The NSPCA is a non-profit organisation that has been operating in South Africa since 1955. The objective of the NSPCA is to serve and protect all animals and to ensure that they are protected under South African law. The mission of NSPCA is to prevent cruelty and improve the welfare of all animals, whilst the vision is to end animal cruelty in South Africa. The rescue is hunting dogs.
CONCEPT AND SOLUTION
Our goal is to raise awareness by driving donations and making people aware of the illegal use of hunting dogs in South Africa, and how hunting dogs are suffering from harsh conditions, malnutrition, and are left untreated by their owners. We need to create an awareness campaign.
INSIGHT:
Reports indicate that hunting dogs used in illegal South African hunting activities suffer from harsh conditions, malnutrition, and are left untreated by their owners; also, it is overlooked that these animals are pets too.
Target Audience
My target audience is people aged 18 to 28. They reside on farms, in suburban and urban areas and are highly active on social media platforms. Their values include justice and fairness; they advocate for the ethical treatment of animals. My target audience shares meaningful content that influences public opinion. They are dog lover and see dogs as family.
