BRANDING
GROOVE GIN LOGO
Project Objective
In this brief, we need to delve into the world of Craft Gin. How can we develop a new brand identity for a local craft gin produced in South Africa? How will we come up with a simple name which is easy to remember?
CONCEPT AND SOLUTION
At Groove Gin, we’re committed to creating a playful, bright, and colourful brand. We will create a gin that brings attention, and when you look at it, it will surely bring relief. Our mission is to make the brand look trendy. We want customers to recognise it, and we will style the brand with a well-deserved font. We gave our target audience a theme they can relate to
- We will make an attractive brand that is playful yet sophisticated and simple.
- We will create a brand that brings diversity to South Africans and customers.
We chose a unique logo, a symbol of a glass of wine and a spiral tool, which represents wine or liquid. We chose the name Groove because here in South Africa, happiness and parties are important. The slogan is Take It. Relax. Be You.
